The Essence of Success Network


    Big W's controversial decision to "ban" Christmas 

    Retail giant Big W has made a controversial call on Christmas products, in a move that’s been described by shoppers as “political correctness gone mad”.

    The department store has removed all reference of Christmas from their range of seasonal tree products, with boxes and signage scrubbed of any mention to the holiday.

    The traditional Christmas tree product is now being sold as a “Grand Pine Tree”, while the snow-covered version is being spruiked as a “White Forest Tree”.

    Christmas Tree Farm owner Fabian Iuele told News Limited the decision from the department store to ignore the origin of the holiday products was disheartening.

     “That’s really sad. It ignores the religious element and history of the holiday which is still important to people,” he said.

    “People have been traditionally calling these types of tree Christmas trees for years.

    “Those store trees are made of plastic anyway so they don’t have an alternative scientific name like the ones we grow.

    “We get people from other religions purchasing our trees regularly but they always know that they’re called Christmas trees like everybody else does.”

    Cameron Harrison, of Williamstown, a regular customer at his local Big W outlet in Highpoint said removing the word “Christmas” was a pointless exercise.

    “It seems like an over-reaction to a problem that’s not really there,” he said.

    “Christmas did have a religious meaning but we are not a religious country. I think it’s more of a tradition these days.”

    A Big W spokeswoman hit back at these claims in a statement.

    “We know that many of our customers get really excited about Christmas and a number of customers like to co-ordinate their home Christmas decorations,” she said.

    “In order to assist our customers co-ordinate their Christmas trees and decorations, we label packaging with key Christmas themes.”

    What are your thoughts? Are Big W doing the right thing by making their products inclusive to all Australians, or is it a case of political correctness gone mad?



    Journalist Reveals Tactics Brainwashing Industry Uses to Manipulate the Public


    Our reality is carefully constructed by powerful corporate, political and special interest sources in order to covertly sway public opinion. Blatant lies are often televised regarding terrorism, food, war, health, etc. They are fashioned to sway public opinion and condition viewers to accept what have become destructive societal norms.

    The practice of manipulating and controlling public opinion with distorted media messages has become so common that there is a whole industry formed around this. The entire role of this brainwashing industry is to figure out how to spin information to journalists, similar to the lobbying of government. It is never really clear just how much truth the journalists receive because the news industry has become complacent. The messages that it presents are shaped by corporate powers who often spend millions on advertising with the six conglomerates that own 90% of the media:  General Electric (GE), News-Corp, Disney, Viacom, Time Warner, and CBS. Yet, these corporations function under many different brands, such as Fox, ABC, CNN, Comcast, Wall Street Journal, etc, giving people the perception of choice.


    “As Tavistock’s researchers showed, it was important that the victims of mass brainwashing not be aware that their environment was being controlled; there should thus be a vast number of sources for information, whose messages could be varied slightly, so as to mask the sense of external control.” ~ Specialist of mass brainwashing, L. Wolfe

    New Brainwashing Tactics Called Astroturf

    With alternative media on the rise, the propaganda machine continues to expand. Below is a video of Sharyl Attkisson, investigative reporter with CBS, during which she explains how “astroturf,” or fake grassroots movements, are used to spin information not only to influence journalists but to sway public opinion.

    “Astroturf is a perversion of grassroots. Astroturf is when political, corporate or other special interests disguise themselves and publish blogs, start facebook and twitter accounts, publish ads, letters to the editor, or simply post comments online, to try to fool you into thinking an independent or grassroots movement is speaking.” ~ Sharyl Attkisson, Investigative Reporter

    How do you separate fact from fiction? Sharyl Attkisson finishes her talk with some insights on how to identify signs of propaganda and astroturf.

    Here is a summary of astroturf tactics. Once you’re aware of them, you will notice just how popular they have truly become:

    • Creating of Wikipedia pages, monitored by corporations.
    • Creating a social media presence, including Facebook and Twitter accounts, run by paid professionals.
    • Secretly funding non-profit organizations to create third-party support and web presence.
    • Search engine optimizing web pages such as blogs and third-party sites that support a specific agenda.
    • Financing industry research that is deceitfully presented as independent opinion.
    • Funding experts working on unrelated projects, while in reality creating paid consultants.

    These methods are used to give people the impression that there is widespread support for an agenda, when, in reality, one may not exist. Astroturf tactics are also used to discredit or criticize those that disagree with certain agendas, using stereotypical names such as conspiracy theorist or quack. When in fact when someone dares to reveal the truth or questions the ‘official’ story, it should spark a deeper curiosity and encourage further scrutiny of the information.

    This article (Journalist Reveals Tactics Brainwashing Industry Uses to Manipulate the Public) was originally created and published by Waking Times and is published here under a Creative Commons license with attribution to Vic Bishop and It may be re-posted freely with proper attribution, author bio, and this copyright statement. Please contact for more info. 


    How To Get Rid Of Tooth Cavities Using Nothing But Eggshells



    Eggshells are extremely beneficial because they contain 27 minerals, large amounts of calcium and substance for healing cavities. Moreover, the composition of eggshells resemble human teeth. They can be used in order to re-mineralize our teeth.

    According to a study conducted for ten years by Krompeher, a Hungarian physician, the eggshells are a good source of bio-available calcium.

    Yet another study was conducted by a dentistry school in the Philippines, where the experts compared their own compounded toothpaste from eggshells with several commercial toothpastes. The results showed that those teeth cleaned with their toothpaste showed less plaque build-up and they also contained stronger enamel. This is because eggshells have large amounts of calcium and many trace minerals.

    Other minerals found in eggshells:


    How to make:
    In order to prepare this amazing toothpaste, you need to put the eggshells in a boiling water for five minutes to get rid of pathogens. Once boiled, dry them and then grind then in a coffee grinder until you get a fine powder. You should take half a teaspoon on a daily basis.

    Other Health Benefits of Eggshells
    Both human teeth and bones are very similar with the composition of eggshells. The main beneficial compound in eggshells is calcium content {93%}. Besides being beneficial for our teeth, calcium is also extremely beneficial in the treatment of orthopedic diseases like congenital dislocation of a hip or osteoporosis. Eggshells are also a rich source of many other minerals including silicon, magnesium, aluminum, potassium phosphorous, sodium, iron, and sulfur.

    As we previously mentioned, eggshells also contain 27 elements and their protein is composed of important amino acids such as cysteine, methionine, lysine, and isoleucine. In order to get the most balanced natural source of calcium, you should prepare the eggshells as we previously explained.

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