Tag-Archive for » milan «
If you’ve opened a magazine or looked at a billboard anytime in the past few months, you’ve heard of Levi’s new Curve ID jeans. This summer, Levi’s launched a new fit system for their denim based on a woman’s body shape, instead of her size.
The company performed body scans of 60,000 women around the world and identified three main body types – “slight curve,” “demi curve,” and “bold curve” – which fit 80 percent of women. Exciting news, right?
Lots of bloggers and feminist activists were un-enthused – some going so far as to call the ad campaign “racist.” The ad campaign’s headline, “All curves are not created equal,” was criticized as seeming to privilege some body types over others.
Furthermore, like most denim companies, Levi’s Curve ID jeans went up to a size 14 – hardly what some people would consider “curvy.” Finally, the main page of the Levi’s Curve ID website featured an image of three light-skinned models (the top image with the yellow background), despite the fact that many black and Latina women struggle to find jeans to fit.
If you kept on clicking through Levi’s Curve ID website, there was a digital gallery with pictures of dozens of real women of all shapes and sizes and ethnicities in different jeans. However, a lot of bloggers were frustrated that the women with the largest curves and the darker-skinned women were not front-and-center in the campaign.
Earlier this week, TheFrisky.com’s Jessica Wakeman spoke with two bigwigs at Levi’s to get the inside scoop. Mary Alderete is the vice president of global women’s marketing for Levi Strauss & Co. and Alexa Rudin is the company’s director of global communications.
Both seemed well-prepared in advance with the positive spin they wanted to put on the Curve ID narrative: buzz words like “authentic,” “honesty” and even “authentic honesty” were dropped often. It was also clear from speaking with Levi’s that they have a corporate mindset. Alderete and Rudin kept referring to the company’s “mission”; they spoke of curves being “aspirational” as if they are a trend; and when discussing things they would have done differently on the Curve ID campaign, they called it “a learning experience.”
Here’s what Alderete, had to say in response to the controversy:
“Ethnic diversity is not a checklist for us. It’s truly part of our value system and our philosophy around women. That’s really important to us as a brand. It’s unfortunate the Curve ID ad campaign came across as being one-dimensional. We actually shot Caucasian women, African-American women and Hispanic women, but what ended up being more visible was what looked like a one-dimensional presentation of women.”
Gotthard Base Tunnel in Switzerland.
Japan has long held the title for world’s longest train tunnel with their Seikan Tunnel in Japan. That tunnel was completed nearly 25 years ago and it is 33.49 miles. A lot of it is submerged in water, but now the Swiss are throwing their hats into the ring with a train tunnel that will go through “the Alps, traveling between Zurich and Milan in about two and a half hours.”
Now what the reports fail to mention is how much we’re going to have to pay to get on board. But, surely it will be such a tourist marvel most will pay to say they’ve taken the ride.
Isaiah Mustafa, the former NFL player whose fame skyrocketed as “The Man Your Man Could Smell Like,” has just been cast opposite Jennifer Aniston and Jason Bateman in Warner Bros. upcoming comedy “Horrible Bosses.”
The film follows three friends who conspire to murder their awful bosses for standing in the way of their happiness. Mustafa will portray a police officer.
“It’s a smaller role, but who wouldn’t want to be in one of these funny, irreverent comedies?” Mustafa tells the Hollywood Reporter. “The cast is great. I’m playing a cop because I play these authoritative characters well. I don’t know exactly who I’m in the scene with — maybe Jennifer Aniston.”
The casting in “Horrible Bosses” follows parts in Tyler Perry’s “For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf,” as well as an upcoming guest spot on NBC’s action-comedy “Chuck.”
All this comes on the heels of Nielsen data indicating that sales of Old Spice body products are up a monumental 107% in the past month as a result of his Emmy-nominated spots, and the Old Spice YouTube channels have been viewed more than 58 million times.
Mustafa’s second ad for the company premiered in recent weeks, and it could be his last.
“As far as commercials, I don’t think there are any more lined up,” he says. “They could always change their mind and want more. I signed on to be their spokesperson for a year, so I still have a few months left.”
In truth, there is nothing evil, only objective phenomena and experience.
If you want guarantees in life, then you don’t want life. You want rehearsals for a script that’s already been written. Life by its nature cannot have guarantees, or its whole purpose is thwarted.
Tea Party & NAACP just stop it! You two act like children in the school yard playing keep away. Put the ball down, and grow the hell up.
The person of great wisdom needs little sleep.
Nothing in this universe occurs by accident. There is no such thing as an “accident,” nor is there any such thing as “coincidence”.
Power comes from inner strength. Inner strength does not come from raw power. In this, most of the world has it backwards. Power without inner strength is an illusion. Inner strength without unity is a lie. A lie that has not served the race, but that has nevertheless deeply embedded itself into our race consciousness.
Do you hear me? the Coast Guard officer shouted as the captain of the grounded. Costa Concordia sat safe in a life raft and frantic passengers struggled to escape after the ship rammed into a reef off the Tuscan coast. The dramatic recording made public Tuesday shows Capt. Francesco Schettino resisted orders to return to his ship to direct the evacuation, saying it was too dark and the ship was tipping perilously. The exchange came to light as the death toll nearly doubled to 11 after divers pulled the bodies of four men and a woman, all wearing life vests, from the wreckage. The Costa Concordia had more than 4,200 passengers and crew on board when it slammed into the reef Friday off the tiny island of Giglio after Schettino made an unauthorized maneuver from the ship’s programmed course — apparently to show off the luxury liner to the island’s residents. [...] the recording of his conversation with Italian Coast Guard Capt. Gregorio De Falco makes clear he fled before all passengers were off — and then defied De Falco’s repeated orders to go back. The audio, first made available on the website of the Corriere della Sera newspaper and authenticated by the Coast Guard, was broadcast throughout the day on Italian television to a stunned nation. The five bodies discovered Tuesday were adults in their 50s or 60s, each wearing the orange vests that passengers use, indicating they were not crew members, said a Coast Guard spokesman, Cmdr. Filippo Marini. Navy spokesman Alessandro Busonero told Sky TV 24 the holes would help divers enter the wreck more easily. Mediterranean waters in the area were relatively calm Tuesday with waves just a foot high, but they were expected to reach nearly 6 feet (1.8 meters) Wednesday, according to meteorological forecasts. The safe removal of the fuel has become a priority second only to finding the missing, as the wreckage site lies in a maritime sanctuary for dolphins, porpoises and whales. Smit’s operations manager, Kees van Essen, said the company was confident the fuel could safely be extracted using pumps and valves to vacuum the oil out to waiting tanks.
*******************************************************************************************************
SIDEBAR:
OL777O